The Southwestern Michigan Association of Realtors has announced the appointment of a new leader.

Luke Jeffries has been named the chief executive of the group, replacing Alan Jeffries.

Luke Jeffries takes over with more than a decade of experience in real estate and association management, having served as the association’s chief financial officer since 2019.

The realtor’s association says Luke Jeffries has “demonstrated exceptional leadership in strategic planning, financial oversight, and member engagement, making him a natural choice to lead the organization.” He says he’s honored to serve, calling the Southwestern Michigan Association of Realtors “a cornerstone of the real estate community for decades.”

The Southwestern Michigan Association of Realtors  is a professional trade association for real estate licensees who are members of the National Association of Realtors in Allegan, Berrien, Cass, and Van Buren counties.